It's an introduction by the authors Steve and Markus. They only wrote it the day before the launch, since they thought it was a bit pretentious to write introductions.
We wrote you a book, but since it took us a year to publish this in print, we thought we'd just put it out to the web and handle the whole printing thing later, if ever. Here are the 17+2 chapters of our book.
Help us While our goal is not to make any money on the book, we'd appreciate you signing up for our newsletter. That would mean a lot to us (and give us a conversion point on the site). You can do that easily with the buttons and forms on the right. Thanks!
"Data, data everywhere and yet all decisions from the gut!" That just about encapsulates why our marketing strategies are faith based, why our websites are barely functional ("the CEO loves purple!"), and why we are not making the types of profits we deserve. I love this book because Steve and Markus provide specific advice on how to unsuck our lives! Buy. Don't suck. Win.
Digital Marketing Evangelist - Google
Author - Web Analytics 2.0
In your face and a Must Read for beginner and expert analysts alike.
Founder - eMetrics Summit
Author - Social Media Metrics
Chairman - Digital Analytics Association
We have a single goal together, to make our customers a billion euros in profit. This won't happen in one year, it might take five years, but we will not stop until we have generated a billion of provable profit for our customers.
We love meeting and talking to new people! Get in touch with us. Come have a pint with us! We are available for projects, especially in warm places with great fishing opportunities and/or great beer.