We're actually still waiting for our foreword, so hold on to your horses! :)
I have very little patience with writers who don't take the job seriously, and none at all with those who see the art of story-fiction as essentially worn out. It's not worn out, and it's not a literary game. It's one of the vital ways in which we try to make sense of our lives, and the often terrible world we see around us. It's the way we answer the question, How can such things be?
From the start - even before a young man I can now hardly comprehend started writing The Long Walk in his college dormitory room - I felt that the best fiction was both propulsive and assaultive. It gets in your face. Sometimes it shouts in your face. I have no quarrel with literary fiction, which usually concerns itself with extraordinary people in ordinary situations, but as a writer and a reader, I'm much more interested by ordinary people in extraordinary situations. I want to provoke an emotional, even visceral, reaction in my readers. Making them think as they read is not the deal. I put that in italics, because if the tale is good enough and the characters vivid enough, thinking will supplant emotion when the tale has been told and the book set aside (sometimes with relief).
If you liked this chapter, please recommend it to others.
"Data, data everywhere and yet all decisions from the gut!" That just about encapsulates why our marketing strategies are faith based, why our websites are barely functional ("the CEO loves purple!"), and why we are not making the types of profits we deserve. I love this book because Steve and Markus provide specific advice on how to unsuck our lives! Buy. Don't suck. Win.
Digital Marketing Evangelist - Google
Author - Web Analytics 2.0
In your face and a Must Read for beginner and expert analysts alike.
Founder - eMetrics Summit
Author - Social Media Metrics
Chairman - Digital Analytics Association
We have a single goal together, to make our customers a billion euros in profit. This won't happen in one year, it might take five years, but we will not stop until we have generated a billion of provable profit for our customers.
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